July 24, 2007

Beginners' Luck

For cosmetics-philes, pregnancy brings a mix of bad and good news. While a number of products and ingredients – chemical peels, alpha hydroxy acids, toluene-laced nail lacquer – are suddenly off limits, there are a slew of new lotions and potions (stretch mark cream, anyone?) to discover.

The latest entry to the field is Beginning, a collection of natural and organic bath and body care from British stroller manufacturer Maclaren. The comprehensive lineup includes a massage oil, bath milk, facial mist, bath and shower elixir, leg lotion and belly balm for mothers-to-be and a massage oil, bath milk, diaper cream, dusting powder, soap, room mist and celebration candle for babies.

The company brings the same research, innovation and style to its new personal care brand as it does its fleet of sleek baby buggies and accessories: All the products are formulated with blends of natural ingredients and 100-percent pure essential oils in proportions that are safe for use during pregnancy and infancy. All come packaged in spare but chic bottles, tubes and jars; and all are meant to foster comforting, bonding rituals between mommy and baby – both in utero and out.

And unlike the company's best-selling prams, you don't have to master the one-hand umbrella-fold to enjoy.

Available online at maclarenbaby.com.

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