July 6, 2005

Under the Sun

No doubt about it, the biggest wave to hit the beach in recent years is sun protective clothing for kids. Without it, a day at the shore can be one long, sandy wrestling match between you and your little ones. What with all the swimming and running around kids tend to do, every half hour it's time to pin them down, Hulk Hogan-style, for another slathering of SPF 40. Not very relaxing is it?

New Zealand-based Little Red Fish offers sun-blocking swimwear with superior coverage that also happens to be cool enough for fashion-conscious kids (and moms). This bright selection of sun shirts, shorts, and suits provides 50+ UV protection in a comfortable, high-quality Italian matte nylon/Lycra® blend. The simple surf-style designs – in bright blues and pinks, neutral grays, and summery pastels – are refreshingly devoid of neon flourishes or gimmicky decals.

For toddlers, one-piece suits help shield shoulders and keep a diaper sand-free, while the T-shirt type tops look hip enough that older kids will actually want to keep them on all day long. Sizes range from 0-8, the years when sun damage tends to begin. By the time they've outgrown the selection, they'll be old enough to do their own slathering.

And you can retire from wrestling for good. (Most likely to politics.)

Available online at littleredfish.com.

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