June 22, 2005

Tee Time


As soon as there's a little bean on the scene, there are a few essentials we can't get enough of: Sleep, for one; diapers (duh); and the wardrobe staples of the early years, onesies and T-shirts. When it comes to these classic cotton duds, there are plenty of designers and parent-preneurs working to keep the supply ample and hip. Below are some of the newest, coolest styles on the street.

Glug Baby
From San Francisco, these hip silk-screen tees are rife with references to icons of the past like Big Wheels and turntables printed on brightly colored cotton. For girls, there are pretty, pop-arty bubbles and flowers, and a silhouette of a bird on a tree branch that has a peaceful, Japanese feel. Infant to size 4. glugbaby.com.

Tomat

Graphic designer/mom Efi Latief offers a selection of retro style T-shirts with uber-cool graphics, rock clichés (I'm with the band), and pseudo-sweet animal motifs like a frog perched on a lily pad – think Urban Outfitters for the under five set. tomatkids.com.

Infantile
Demoralized after trying to shop for his young niece, Craig Melchiano decided to create his own T-shirt line for infants with adult-esque tattoo motifs, cheeky slogans (Where's the Party?), and edgy designs by artists like Phil Frost and Dave Kinsey. One clever stand out is the Gold Chains tee, which features a decal of baby bling hanging from the neckline, complete with solid gold binky. infantile.com.

Kee-ka

Based in Williamsburg, Brooklyn, the brother and sister team behind this collection originally designed greeting cards before segueing into babies' T-shirts, bodysuits, burp cloths and bibs. Single-word nicknames (peanut, princess, sweet pea, monkey) are scribbled beneath cute little line illustrations. kee-ka.com.

Cowboy Bleu

Designer Aimee Kicinski, the woman behind Milla Plum, created these classic T-shirts in collaboration with her son, Julian. The simple designs feature tweed and twill appliqué animals that boys in particular will love: a patchwork horse, a moose, a rooster. It's style sans tongue-in-cheek rock references or clever one-liners. pamperedtot.com.

All Kids Can Fly
Mom/artist Doris Oswald-Burrell aims for mini-fashion that has multi-culti appeal and an uplifting message. Wild animals printed onto sewn-on appliqués are fun and cozy, while the I Can Fly collection jumps to life with Rugrats-type kids doing cool activities like skateboarding, dancing, and blocking a soccer goal. allkidscanfly.com.

Urban Smalls

These onesies hark from the East Village for sizes 0-12 months. Each is printed with a funny phrase, from tongue-in-cheek confessions (My Dad's a Geek), to simple declarations (Bald is Beautiful), to neoclassic movie lines (No One Puts Baby in the Corner). urbansmalls.com.

HiFi Baby

Created by and for record store junkies, this collection of T-shirts and tanks celebrates music legends such as Ella Fitzgerald, Billie Holiday and Jimi Hendrix. Phrases include Play It Loud and Excuse Me While I Kiss the Sky (it's a Hendrix reference – and if you have to ask…). hifi-baby.com.


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