June 21, 2006

Take a Powder

There was a time when you walked into a baby's room greeted by the sweet, comforting smell of baby powder. Talc powder it was known as then, and it came in canisters and made the light in the nursery all soft and billowy. Problem was, those tiny atmospheric particles had a mean little habit of settling in an infants' developing lungs. So delicious baby powder went the way of playpens and wheelie walkers.

But the fact remains that powder does help babies stay cool, dry and rash free, especially in the heat of summer. Introducing Pure Me Pressed Puff, an all natural powder that's caught up with the times. It's a pressed powder, so there's no dust to worry about, and it's talc free. The powder also covers all the healthy basics by steering clear of propylene, parabens, and synthetics. It's made of only the purest natural ingredients like jojoba oil, avocado oil, Vitamin E, and natural extracts. The hypoallergenic formula is pediatrician-tested and safe for even the most sensitive skin.

Pure Me is conveniently packaged in a sleek white cosmetic-inspired compact that comes in a fun, multicolored (and multi-useful) drawstring pouch. The compact fits easily into any purse or bag for on-the-go use whenever and wherever it's needed – whether it's prickly heat at the playground, swim-diaper rash at the pool, or dreadful dripping on humid, sticky days. (That one applies to both of you.)

Scented with aromatherapy oils, Pure Me won't necessarily evoke a Proustian memory about your own childhood, but the next time your baby's hair is matted on his sweaty little head, you'll be ready.

Available online at puremebaby.com.


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