May 4, 2007

New and Improved

The Gerber baby may be all chubby cheeks and roly-poly thighs, but not all babies arrive with that much padding. Many infants are so fragile that dressing them in so-called newborn sizes can be an ordeal. With shower season on the horizon, you want to gift your expecting friends wisely with baby clothes that fit properly.

New, a line for newborns, takes a fresh approach to dressing for the first few months. The well-proportioned clothes are designed for a new baby (and new mom), with fold-over cuffs to keep tiny fingernails covered, low-rise pants to help protect the healing bellybutton, easy snaps at the neckline for stress-free dressing (helpful when you're on your third outfit of the morning), and hats that actually fit like the ones swiped from the hospital.

All the pieces in the collection are made of soft tag-free cotton, and mix and match beautifully with patterns and solids in shades of azure and melon or gender-neutral soft celery – all with lots of cool modern details in cocoa and white. Items are available individually or in shower-ready gift sets with cute names like We've Got You Covered (bibs and burp cloths), and Nighty-Night (sleep gown and zippered sleep sack). The smaller-scale pieces are also great for preemies.

After the oohs and aahs you can extol the virtues of proper fit – something only a wise mamma would know.

Available online at newforbaby.com.

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