April 16, Wednesday

Design Within Reach

Design Within Reach online store and cool catalog have long provided a welcome respite from mass-market faux-style. Taking a more European approach to design— an attitude that everyone should have access to great design, this San Francisco based company offers simple, well-made modern furniture that’s often found only in designer showrooms.

Featuring classics by Ray and Charles Eames, Mies van der Rohe, Alvar Aalto, George Nelson, Marcel Breuer, young designers such as Phillipe Starck, Ron Arad, and Enrico Franzolini and many new designers like West-Coast based Michael Goldin, many products are exclusive to DWR, ready to ship and prices are reasonable.

The company offers a particularly appealing alternative to over the top kid furniture in the form of the Modulicious Case Collection, winner of the Chicago Athenaeum’s Good Design Award. A complete and easily configurable set for the bedroom, it features a playful efficiency. The bed has terrific storage options and is a natural for anyone with taste that’s on the spare side, and the matching cabinet with colorful drawers is perfect for toy storage.

Good design has never been so easy to attain.

Design Within Reach (DWR): www.dwr.com