March 16, 2007

Into the Wild

With Brad and Angelina's buzz-worthy adoption, Oprah's new school and Bono's "Red" campaign, Africa is at the top of your must see, must do, must help list. Erecting an institute for girls would be ideal, but you're thinking smaller scale.

Of course, shopping can't solve the world's inconvenient truths, but why not wise up with small decisions, like gifts. Admiral Road's new Baby Safari collection features cuddly fleece blankets with handmade designs – and every purchase benefits the African Wildlife Fund, a non-profit organization dedicated to conserving African wilderness and wildlife, as well as ensuring a sustainable future for Africa's people.

Socially conscious shoppers can choose from blankets appliquéd with zebras, giraffes or monkeys, in earth-friendly tones of tangerine, cocoa, pale blue and crisp black and white. The unisex designs are machine washable, and can be personalized with a child's name. Use it as a wall hanging in a kid's room, a cuddly companion while snuggled on the couch or a stroller blanket – since even a trip to the corner store can become an expedition worthy of Sir Richard Burton.

And maybe people will actually listen the next time you wax poetic on your thoughts of Madonna's trip to Malawi.

Available online at admiralroad.com.

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