March 2, 2005

Begging the Question

Are you pregnant (or did you just put on some extra pounds)? When are you due? D'ya know what you're having? Have you picked out a name yet? These questions -- plus the unbearable experience of having absolute strangers feel perfectly at home rubbing your belly as though a genie might emerge -- are the social crosses every pregnant woman has to bare.

At last, an end to the tedious misery is in sight. Due is a line of hip, perfectly-fitted, nicely packaged maternity tees with all the answers. The debut collection consists of three styles (tank, short sleeve and long sleeve) featuring just the right dose of attitude and humor. Yes, I'm Pregnant; Not Finding Out; Twins and Due in August emblazoned across your not insignificant abdomen should go a long way towards cutting short the agony of answering the same line of inquiry over and over again.

The brainchild of Philadelphia and Washington DC public relations veterans Michele Malin Seidman and Pamela Hillman, and former Condé Nast Magazines graphic designer Marlo Hall Stern, these three moms know firsthand the need for comfortable yet stylish maternity clothing. Their next venture, a baby line called Sprout, is scheduled to launch later this year.

Sounds like next up are some answers to those boring baby questions.

For more information and store listings, go to dueandsprout.com.