Consider online shopping a tiny way in which to go green; there's no guzzling gas on the drive to the superstore, no wasteful plastic bags to lug home (and the cardboard boxes that house your mail orders rank among your DC's favorite toys – talk about recycling). Now take all this do-gooding a step further.

Eco-friendly online shop NewBornMom was recently launched by two new moms on the hunt for elegant and environmentally conscious baby goods. But design is far from compromised: Toys, gear and gifts are made with sustainable and organic materials, recyclable packaging and lead-free paint. Highlights include Baby-Planet's "Endangered Species" stroller in collaboration with the Wildlife Conservation Society, Bloom's 3-in-1 Fresco highchair, luxury rubber ducks and the Oras Squares handmade mobile that's like a mini-art installation.

Sorry Kermie, it really is easy being green.

Available online at newbornmom.com.