January 19, 2005

Gen Next

You won't see offspring of the Generation X crowd decked out in standard togs featuring bunnies and ducks. Their parents just say no to bland, tired looks that lack a fresh spin.

Generation Z Baby (conceived by two LA Gen X moms) is a new clothing line to suit what promises to be the most adaptive and connected generation yet. Combining ultra-soft, all-cotton fabric and innovative, functional designs, the founders (two former model friends) sought to create a collection that would be compatible with today's plugged-in moms and their uber-active babies.

The result? Hip, cool little outfits and the inspirational motto “Recognize + Reinvent + Rule.” Drawing on California surf and skate culture for inspiration, the clothes are designed with maximum play in mind. Highlights include fun Tees, durable wetsuit-style rompers with protective padding at the knees, and onesies printed with slogans such as "You gotta fight for your right to Potty".

In other words, not the same old same old -- causing Hollywood moms to already take notice: Julia Roberts, Angie Harmon, and Chynna Phillips are all fans of the line.

Available in bright colors and infant through toddler sizing, Generation Z captures a modern, next up spirit.

Available online at generationzbaby.com.

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