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January 10, 2007

The Perfect Wrap

When Diane von Furstenberg designed her iconic wrap dress back in the ‘70s, it became an instant classic that flatters every woman. Sounds like the perfect maternity style – after all, pregnant women are always changing shape, as the designers at Stockholm-based Boob certainly understand. They've taken the iconic wrap and created maternity and nursing wear that grows with you all the way through pregnancy and birth.

These wrap-style shirts, tunics and dresses are sleek and practical, and eliminate the need to buy new outfits every trimester. Here in the States, they're available through Stockholm Objects, a boutique destination for classic Swedish design that is both timeless and trendy. In addition to wrap styles, Boob also offers an assortment of basic maternity tanks, tees and pants, as well as a full collection of nursing styles (they are called Boob, after all). Everything is designed with maximum versatility in mind; the "one size fits most bumps" clothes come in soft washable fabrics and go-everywhere neutrals like black, white, sand and dark blue.

Imagine no more bursting waistbands or half-filled elastic pouches. Finally you can toss on a perfectly flattering outfit at any stage in your pregnancy.

Now that's a wrap.

Available online at stockholmobjects.com.
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