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For new and expecting parents, UrbanBaby® is a confidant, a mentor, and a stylish best friend. Reliable and always available, this site is the place urban moms (and a few dads, too) turn to for advice, comfort, and companionship, any time of day—or night.

According to New York magazine, "Wired moms and dads love UrbanBaby, an easy-to-use site for parents in the city." And Harper's Bazaar called the site "a style-savvy help desk for new and expecting urban parents."

Digital moms: connect with today’s new parenting generation

Going online isn’t something moms do only after the kids are in bed. It’s integrated into their daily lives. They make time for it.

The fastest-growing 2007 Internet category was women’s community (tied with politics). UrbanBaby provides the parent-generated content and word-of-mouth information sharing that moms crave. Align your brand with this highly sought-after content.
Each day, more than 43 million moms spend an average of 85 minutes online. An UrbanBaby user spends, on average, 52 minutes on the site each visit, making it the perfect platform for reaching an engaged audience of moms.
Marketers can interact with our dedicated audience in many relevant, effective ways, from integrating your brand within the site's super-active forums to sending tailor-made e-mails direct to moms' inboxes.

Reach cosmopolitan moms

UrbanBaby reaches affluent, well-educated, stylish women who utilize the site as their primary online community and parenting resource.

91% are female
34% have an annual household income of more than $200,000
40% have an annual household income between $75,000 and $200,000

What’s a mom to do?

UrbanBaby gives city-dwelling parents the information and support they need for raising kids in an urban landscape.

Vibrant, active message boards fueled by a dedicated, candid community
Daily e-mail scoops on where to shop, play, eat, travel, and have fun with kids
City-centric blogs and newsletters on the family scene in New York and San Francisco, with additional cities and local resource guides coming soon
Editorial on a variety of parenting topics including what’s new among products, places, people, and events